Job-Role: Manager-Customer and Partner Marketing (ATL/BTL Marketing- Both Online and Offline Marketing)

Job-Location: Dhaka, Bangladesh

Notice Period: 15 to 20 days max.

Job-Description:

Responsible for Marketing initiatives for Bangladesh and align marketing initiatives in guidance with the support of marketing manager.

• Manage regional customer & partner marketing’s planning as well as execution, basis the guidance received from HO marketing, country manager, and the field sales team in Bangladesh.

• Participate actively in the sales review process and overall sales strategy, feed inputs from the same into the regional marketing plan and activities along with marketing HO.

• Work constantly with inputs from the central Marketing, and Regional Sales teams to develop and accomplish channel marketing goals at the region for partner marketing programs.

• Plan and execute different format events independently and drive basic objectives.

• Publish work related updates to all the stake holders.

• Keep track and information about competitors and their activities in the market.

• Knowledge about the market trends and market dynamics in the operating segment.

• Contribute to preparing annual and quarterly marketing plans and lead generation plans with inputs from the bd team, under guidance from central marketing.

• Support channel enablement activities and training initiatives planned by the sales operations team.

• Drive awareness programs to keep partners aware of tally’s latest news and updates.

• Maintain an active and robust event and training calendar for the Bangladesh – collect inputs from the SPOCs, as well as partners for the calendar and feed the same into the calendar maintained by central marketing.

• Identify and maintain a roster of domain-specific vendors.

• Identify strategic events for participation and prepare calendar and ensure proper execution in discussion with the central marketing.

Prior Experience in ATL/BTL Marketing activities, Vendor Management, Influencer connect, Managing Field/Channel partner/Alliance.

• Prior Experience with packages IT products added advantage.

• Excellent verbal & written communication skills, good selling & negotiation skills.

• Knowledge on productivity suite-MS Excel and MS PowerPoint.

• Basic Knowledge on digital marketing and PR.